Guide to Pharma Social Media During Coronavirus
The definitive guide for pharma social media marketing on what content to avoid, start and continue publishing on social channels during the Coronavirus outbreak and treatment period.
The definitive guide for pharma social media marketing on what content to avoid, start and continue publishing on social channels during the Coronavirus outbreak and treatment period.
Learn how to develop more effective creative and media strategies designed to spark action at the right moments that match the multi-screen life of HCPs.
Learn about the healthcare and consumer trends that are opening up new opportunities to connect with patients, caregivers and HCPs more often throughout the patient journey.
Watch this video for inspiring examples of pharma communities that are empowering patients using messaging apps and chatbots for 1-on-1 dialogue, encouraging people to respond to comments, and showcasing content.
How to build an effective social marketing strategy and evaluate current programs.
Everyone thinks of pharmaceutical companies as behind the times. But pharma companies actually are using social media in the most engaging ways and making consumers stand up and say, “Wow!” LiveWorld’s healthcare practice has some great examples of pharmaceutical brands using social media in pioneering ways to reach consumers.
Watch to learn how pharmaceutical marketers can build trust, provide direct dialogue, and develop relationships with patients, healthcare providers, and caregivers.
Develop a conversation management and engagement playbook in messaging apps and social media to become more conversation-centric and relationship focused, and better support the patient journey.