Liveworld
Strategy, advice, and inspiration for digital marketing and social media experts
2025 Pharma Digital Marketing and Social Media Trends
The rapid evolution of the digital marketing landscape has significant implications for pharma marketers. While 2024 has been a polarizing year globally, marked by societal, political, and economic shifts, these dynamics are influencing healthcare consumer behavior and expectations. As we move into 2025, pharma marketers should look to adapt to these changes. To navigate a […]
Read moreTop Social Media Trends and Updates for November 2024
As 2025 approaches, social media continues to be a place for brands, creators, and users to connect. Here is a comprehensive overview of November updates across major platforms, ensuring you’re well-prepared for the year ahead. Key Updates Across Platforms Meta Meta remains at the forefront of AI, leveraging it to enhance ad performance and addressing […]
Read moreHow Direct-to-Consumer Models and YouTube on Connected TV Are Transforming Pharma Marketing
As the pharmaceutical industry adapts to shifting consumer behaviors and technological advancements, two emerging trends are set to reshape its marketing and distribution strategies in 2025: the rise of direct-to-consumer (D2C) channels and the increasing prominence of YouTube on connected TV (CTV). These trends highlight a transformative moment for pharma companies as they explore innovative […]
Read moreBe Ahead of the Pharma Compliance Curve: Reddit
What is Reddit? Reddit is one of the most popular social media platforms and is organized as a collection of communities — called subreddits — centered around a broad range of topics. With more than 500 million active monthly visitors, Reddit allows people to engage in discussions, share information, and seek support. Each subreddit has […]
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