Liveworld
Strategy, advice, and inspiration for digital marketing and social media experts
Why Meta’s Relaxed Content Moderation Makes Brand Protection More Critical Than Ever
As Meta continues to adjust its content moderation policies, brands face heightened risks in maintaining their reputation and community standards across Facebook and Instagram. These changes make professional moderation services more essential than ever for protecting brand integrity and fostering healthy online communities. The Shifting Landscape of Meta’s Moderation Meta has begun taking a lighter […]
Read more2025 Pharma Digital Marketing and Social Media Trends
The rapid evolution of the digital marketing landscape has significant implications for pharma marketers. While 2024 has been a polarizing year globally, marked by societal, political, and economic shifts, these dynamics are influencing healthcare consumer behavior and expectations. As we move into 2025, pharma marketers should look to adapt to these changes. To navigate a […]
Read moreTop Social Media Trends and Updates for November 2024
As 2025 approaches, social media continues to be a place for brands, creators, and users to connect. Here is a comprehensive overview of November updates across major platforms, ensuring you’re well-prepared for the year ahead. Key Updates Across Platforms Meta Meta remains at the forefront of AI, leveraging it to enhance ad performance and addressing […]
Read moreHow Direct-to-Consumer Models and YouTube on Connected TV Are Transforming Pharma Marketing
As the pharmaceutical industry adapts to shifting consumer behaviors and technological advancements, two emerging trends are set to reshape its marketing and distribution strategies in 2025: the rise of direct-to-consumer (D2C) channels and the increasing prominence of YouTube on connected TV (CTV). These trends highlight a transformative moment for pharma companies as they explore innovative […]
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