Strategy & Inspiration for Digital Marketing & Social Media Experts
Getting Seen by ChatGPT: What Brands Need to Know
As generative AI tools like ChatGPT become increasingly embedded in everyday life, more people are turning to them not just for curiosity, but for decision-making—about what to buy, who to trust, and which brands to consider. Whether they’re asking about a medication, a retail experience, or a tech product, users expect clear, confident answers. But […]
Read moreIntroducing the LiveWorld AI Brand Reputation Index: How Does Your Brand Show Up in AI?
AI is becoming the first-place patients go for information. The question is: when someone asks AI about your product, what kind of story does it tell? That’s why we created the LiveWorld AI Brand Reputation Index—our inaugural study that ranks 50 of the world’s top-selling pharmaceutical brands based on how they’re perceived by AI platforms […]
Read morePinterest: A New Frontier for Pharma Social Marketing
As social platforms evolve, Pinterest has emerged as an exciting opportunity for pharmaceutical marketers. Recently allowing pharma ads, Pinterest offers a distinct environment compared to other social networks, making it a compelling choice for brands seeking positive engagement and impactful advertising. A Platform of Ideas and Positivity Unlike traditional social networks focused on personal connections, […]
Read moreThe Unique Value of Social Media Comments in Pharma
Peer advocacy—patients sharing their own stories, encouraging others, and even addressing misinformation—is a powerful tool for brands, especially in industries like pharma where patient trust and adherence are vital. Here’s a look at why peer advocacy is effective and how it brings unique value to patients and brands alike. Why Patients Trust Peer Advocacy A […]
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