Liveworld
post by: Madmix Healthcare professionals (HCPs) are increasingly using social media as a clinical tool and professional resource. In response to these shifts in HCP social habits, LiveWorld has created a dedicated HCP Social Media practice for pharma.
post by: Madmix Listen and watch as LiveWorld strategests and medical director discuss how marketing engagement drives business results with a new framework. They discuss barriers to engagement and review specific examples of tools and tactics that drive HCP connection and participation.
post by: Madmix Create marketing campaigns in social media that deliver the result you want, by better understanding your audience’s preferred social media channels. Find out how to reflect the patient journey in your creative with the best social media tactics that influence patients.
post by: Madmix Unlike public soical networks, brands can’t simply buy ads on private platforms; interactions are curated, vetted, and approved individually. Download our free eBook, Inside HCP Walled Gardens and take a look at the major players to better understand the differences and best in class pharma brand examples.
post by: Madmix Developing standout marketing campaigns your MLR Team will approve often can be challenging if your colleagues aren’t familiar with the digital and social media platforms where your audiences are interacting online.
post by: Madmix Catch the “best of” the DTC pharma virtual event, “Driving Interactions, Not Impressions”. Hear expert advice from the panel with BMS, Chiasma, Pfizer, and others discussing launch prep engagement tactics, activating patients, virtual assistants and more.
post by: Madmix Join LiveWorld VP Danny Flamberg, award-winning MD and digital health professional Dr. Umar Siddiqui, and former Ogilvy Health chief strategy officer Johanna Skilling for a lively discussion of how brands can reach and influence hard-to-find HCPs on social media.
post by: Madmix Join Dawn Lacallade, Chief Social Strategist, and Jena Dengrove, VP and Creative Director, for a discussion on how they work with clients to develop breakthrough campaign creative while navigating internal regulatory approval processes.
post by: Madmix Experts from Celgene, Roche and LiveWorld discuss how pharma is embracing social media as a central part of their strategy for condition awareness, brand perception and to accelerate time to diagnosis.
post by: Madmix LiveWorld executive leaders Peter Friedman, Chairman & CEO, and Danny Flamberg, VP Strategy – HCP, outline specific digital solutions to help pharma overcome marketing challenges.