Category: Conversational Marketing
Catch the “best of” the DTC pharma virtual event, “Driving Interactions, Not Impressions”. Hear expert advice from the panel with BMS, Chiasma, Pfizer, and others discussing launch prep engagement tactics, activating patients, virtual assistants and more.
Experts from Celgene, Roche and LiveWorld discuss how pharma is embracing social media as a central part of their strategy for condition awareness, brand perception and to accelerate time to diagnosis.
How messaging apps, chatbots and voice will supercharge 1-to-1 marketing
Clear measurements pave the way for the right activities, and cross channel measurement helps marketers spend more wisely on social programs that work. A better understanding of how to approach measurement allows marketers to see how considering metrics can aid in creating better social programs.
How to build an effective social marketing strategy and evaluate current programs.
Watch to learn how chatbots and messaging apps are changing the hotel industry.
Uncover the benefits and challenges of messaging app marketing and chatbot programs for financial services.
Learn the critical success factors for launching messaging app programs and the role of chatbots and humans in customer conversations
Watch to learn how pharmaceutical marketers can build trust, provide direct dialogue, and develop relationships with patients, healthcare providers, and caregivers.
Download the Definitive Guide to Conversational Marketing for Facebook Messenger