Liveworld

As 2025 approaches, social media continues to be a place for brands, creators, and users to connect. Here is a comprehensive overview of November updates across major platforms, ensuring you’re well-prepared for the year ahead. 

Key Updates Across Platforms 

Meta 

Meta remains at the forefront of AI, leveraging it to enhance ad performance and addressing age restrictions to comply with global regulations. With new ad formats rolling out, Meta continues to provide new tools for marketers. 

• AI Ad Automation: Meta’s introduced AI-based ad tools for every aspect of ad creation, driving improved results for marketers. 

• Teen Age Verification AI: Meta is developing AI systems to detect and enforce age restrictions, addressing regulatory pressures worldwide. 

• Variable Ad Display Options: New ad formats are rolling out to diversify ad placements. 

Facebook 

Facebook is adapting to the rise of video content by prioritizing views as its main metric, reflecting broader trends in user behavior. 

• Switch to Views as a Primary Metric: Reflecting the dominance of video, Facebook is emphasizing views as its core metric. 

Instagram 

Instagram continues to innovate with boosting enhancements and AI tools, making content creation and promotion easier.  

• Boosting Enhancements: Post types with GIFs, stickers, and more are now eligible for boosting. 

• Hashtag Following Removed: While hashtags remain relevant for discovery, their overall value has diminished. 

• AI Features in Testing: Tools for profile image and sticker generation are being piloted. 

Threads 

Threads is positioning itself as a strong competitor in social media with custom feeds, mobile drafts, and rumored ad integrations. By focusing on user experience and creator needs, Threads is paving its way to stand out in Meta’s ecosystem. 

• Custom Feeds Expansion: Users can now create topic-based feeds by adding search terms and profiles. 

• Drafts on Mobile: Draft management features expand, enhancing usability. 

• Ad Rumors Persist: Despite denials, background testing continues, hinting at ads in the future. 

X/Twitter 

X faces challenges with declining brand value but aims to rebuild trust. These updates are part of broader efforts to enhance user experience. 

• Parody Account Labels: New labels distinguish parody accounts, aiming for transparency. 

• Declining Brand Value: The infographic highlights X’s waning influence among brands. 

LinkedIn 

LinkedIn’s updates highlight its focus on video content as a key engagement driver. The integration of Live Audio Events into broader Live Event tools reflects its ongoing strategy to streamline features for professional networking. 

• Phasing Out Live Audio Events: Integrated into broader Live Event tools, this feature remains accessible but less distinct. 

• Video Content Optimization Tips: LinkedIn continues to emphasize video as a key engagement driver. 

TikTok 

TikTok is continuing to innovate by focusing on affiliate marketing, generative AI tools, and improving protections for younger users. These updates reinforce its position as a leader in short-form video and brand engagement. 

• Affiliate Marketing Expansion: TikTok doubles down on affiliate marketing opportunities. 

• Generative AI Tools for Marketers: New AI-driven video tools streamline content creation for brands. 

• Enhanced Protections for EU Teens: TikTok strengthens its safety measures for younger users. 

• Federal Appeals Court Upholds Ban or Sale Law: TikTok’s legal battle continues as a federal appeals court upheld a law requiring its sale or ban in the US by early 2025, citing national security concerns. The company plans to appeal to the Supreme Court. 

Snapchat 

Snapchat is exploring new monetization strategies with Sponsored Snaps and Inbox Ads. While these innovations show promise, the platform’s approach to balancing user experience and ad revenue will be key. 

• Sponsored Snap Campaigns: The introduction of sponsored Snaps offers brands direct access to users. 

YouTube 

YouTube is enhancing its creator tools with Shorts brand partnerships, AI music projects, and compliance measures. These updates solidify its role as a comprehensive platform for video content and brand collaboration. 

• Shorts Brand Partnerships: Creators can now pitch brand collaborations directly via Shorts. 

• AI Music Expansion: YouTube’s Dream Track experiment grows, offering more creative AI tools. 

Reddit 

Reddit’s increased visibility in Google search results presents new opportunities for brands to connect with niche communities. Its focus on accessibility and user growth strengthens its appeal as a platform for authentic engagement. 

• Increased Visibility in Google Search: Reddit content now appears more prominently in search results, offering new brand opportunities. 

Pinterest 

Pinterest’s record-high user growth cements its status as a leading platform for visual discovery. Its ongoing enhancements in creative tools and shopping features make it a must-watch for marketers looking to drive intent and engagement.-  

• User Growth: Pinterest hits record-high user numbers, reaffirming its place as a leading platform for visual discovery. 

Other Notable Trends 

• External Links’ Decline: Most platforms now deprioritize posts with external links, encouraging native content. 

• Micro-Communities Rise: Small, niche communities gain traction, signaling a shift in user engagement. 

• Australia Bans Social Media for Under 16s: Starting in 2025, Australia will enforce a social media ban for users under 16, with hefty fines for platforms like Meta and TikTok that fail to comply. 

Unlock Social with LiveWorld 

Social media evolves rapidly, and LiveWorld helps brands navigate these changes with strategic insights, compliance expertise, and community-driven approaches. Whether you’re exploring AI-powered ad tools or building connections on emerging platforms, LiveWorld ensures your brand stays impactful and relevant.  

***************    

Reagan Castleman is the Social Media Manager for LiveWorld’s social profiles. She enhances audience engagement through effective strategies that leverage both paid and organic channels. She can talk about social for literally hours, and when she is not talking about it, she is researching all the little intricacies of each platform to make sure the social strategy for LiveWorld is current.