post by: Peter Friedman, Founder, Chairman & CEO

At some point, every social media director has to sit down and show their boss that their social strategy is “working.” When that moment comes, they typically turn to an engagement metric—say, the ratio of average total of likes, comments and shares on posts to the total number of fans. This isn’t a bad metric. […]

post by: Matthew Hammer, VP- Marketing

Now that marketers everywhere have hopped on the social media marketing bandwagon, the next big wave of discussions and advancement across the industry will focus on measurement, analytics, and insight. Call Phase One officially over; the paradigm shift has occurred. No one is asking “should I be doing social media marketing?” anymore. The big question in […]