Liveworld
As I gear up for the NG CMO Summit in September, I sat down to interview marketing expert Jeffrey Hayzlett. Jeff was one of the first CMOs, most famously at Kodak, to “get” social and successfully leverage its power to redefine brands and build customer relationships. Today he’s better known as a global business celebrity, […]
post by: Matthew Hammer, VP- Marketing Earlier this week, LiveWorld held its first social media lunch and learn event in Bridgewater, New Jersey. Modeled from the success of a similar event at Social Media Week 2013, the event brought together an intimate group of like-minded marketing professionals for a case study presentation and panel discussion over lunch. Zoetis kicked off the […]
Forty-three percent of adults say they’ve participated in showrooming, according to a Harris Poll from November 2012. Yet, tomorrow’s biggest headline isn’t going to be about how e-commerce cannibalized brick-and-mortar stores. The future lies in integration and leveraging the best of each to grow revenue across the board. Today’s savviest retailers are rethinking the very […]
post by: Matthew Hammer, VP- Marketing We’ve been featured on Social Media Week NYC website in an article “5 Minutes with LiveWorld”. Read more below and come join us on February 20th for a full afternoon series of events focus on social media engagement and issues for regulated and consumer sensitive markets such as Healthcare, Financial Services and CPG. Article written […]
Leading a networked world, by Peter Friedman. Click here to download the article.
At LiveWorld, we define a social media command center as an organized set of people and work flow to monitor, report on, escalate, respond, and engage on one or more social media venues.
post by: Jenna Woodul We are proud to announce the LiveWorld Content Review System(CRS) API. Using the CRS API, a LiveWorld client or their agency can securely access content that has been processed (moderated, replied to, tagged with insights) by the CRS. User generated content from Facebook, Twitter, WordPress blogs and custom sites is being aggregated, moderated, tagged and responded to […]
The Facebook IPO was just right. Many are complaining that it didn’t shoot up on day one like other Internet IPOs. Well that’s just the wrong way to judge it. The correct approach is whether or not the stock was priced fairly and did the company maximize its capital raise in the interest of building […]
post by: Matthew Hammer, VP- Marketing LiveWorld is proud to be listed as one of the companies included in the Facebook® announcement of its new Preferred Marketing Developer (PMD) program, in the Pages category. With proven experience scaling social media programs through moderation, insight and community programming, LiveWorld is now a Facebook Preferred Marketing Developer, qualified by the PMD program in Pages. […]
post by: Jenna Woodul Brands have long been asking Facebook to allow them to send direct messages to fans. Because Facebook has now provided a way, here’s our perspective, having looked into it in the past week. How it works Brands now have the option to install a Message button on their Facebook Pages. A key characteristic of the function […]
