Liveworld
post by: Matthew Hammer, VP- Marketing Our CEO, Peter Friedman, met with Paul Sladkus of Good News Broadcast, to discuss The CMO’s Social Media Handbook. Listen as Peter explains the book to Paul and how it can be used by brands to improve their social media strategy. Topics explored include: mitigating PR landmines, responding to social media crises, legal and privacy issues, […]
post by: Matthew Hammer, VP- Marketing What does this mean for your brand? Download the Point of View on the new law below. SB 568, a California law stipulating new requirements for protecting the privacy of teens online, is set to go into effect on January 1, 2015. LiveWorld has written a POV document with recommendations on the new law. Download […]
post by: Matthew Hammer, VP- Marketing Liveworld’s CEO Peter Friedman was one of many “Who’s Who” of the social media industry who attended Social Media Today’s annual Social Shake-Up. The event took place September 16-17, 2014 in Atlanta, Georgia. Social Shake-Up featured presentations from big names like IBM, Wal-Mart, Bank of America, ESPN, Forbes, Coca-Cola and Netflix, among others. Plus, there […]
post by: Matthew Hammer, VP- Marketing Peter Friedman, LiveWorld CEO, has written about becoming a Social CEO for The CEO Magazine. Peter talks about the transformative power of social media and conversations with customers for a business. Strong executive leadership and support from a CEO can enable a company to leverage social media and the customer’s voice in an immense way. […]
post by: Matthew Hammer, VP- Marketing The Register recently interviewed and spoke with LiveWorld CEO, Peter Friedman, about the original online service and social network he founded and lead at Apple, eWorld. In 1994 Apple launched what some consider the first actual social network, eWorld. Peter led the project at Apple. In this article, Peter talks about the project he headed […]
post by: Matthew Hammer, VP- Marketing “I don’t like it…it looks like Facebook.” That’s the reaction from many users now that Twitter has turned on its new layout for everyone, including branded accounts. If you look at the accounts you follow (or your own, if you haven’t yet optimized your layout) you’ll see that many profile pages look…a bit odd. Not […]
post by: Matthew Hammer, VP- Marketing With the widespread media coverage of the Internet security bug known as the Heartbleed bug, people are understandably anxious to know how exposed they are and what they can do to protect themselves. Brands are also understandably nervous to talk about security vulnerabilities in social channels for fear of stoking more anxiety among customers — […]
post by: Matthew Hammer, VP- Marketing Stephen Candelmo of Synapsify was struck by our CEO, Peter Friedman’s recent interview with Mashable, and wrote about the stories that can be found by brands in social media. As a result of Peter’s interview, Stephen writes about how a brand, with experienced analysis, can uncover themes that appear in the stories their customers are […]
post by: Matthew Hammer, VP- Marketing In the ever-evolving world of online communications, new words and phrases are frequently created. If you’re going to thrive as part of this world, then you need to understand the language. The purpose of this article is to provide you with better insight on some terminology of social media and give you the knowledge you […]
Remember those days long ago when people tried to reduce marketing to “the guys who make the ads”? It wasn’t really true then, but it definitely isn’t true now. Today’s successful B-to-B CMO—that is, the one leading their company to growth—isn’t thinking about ad spots so much as she’s thinking about Marketechture, the way a […]
