Category: social media trends and news
Moderate Facebook Comments and Enhance User Engagement To allow comments or not to allow comments? Organizations in virtually every industry grapple with this question. Brands crave customer engagement, but active consumer involvement can be a double-edge sword. For every helpful or inquisitive comment, there are likely an equal amount of spiteful, rude and even inappropriate […]
Social customer experience is the chief battleground for brands; it is where consumers’ eyes, ears, minds and hearts are. How can you Maximize the Customer Experience in a Socially Charged World? LiveWorld CEO, Peter Friedman, prepares your brand for battle in his presentation for the Marketing Profs Virtual Conference Series. According to Gartner, 89% of […]
Last week we released our new conversation management software for customer-obsessed brands. LiveWorld’s SaaS platform enables brands to manage customer conversations across social media and messaging apps in real time – thus enhancing social customer service and customer engagement. Not only will the software make your customers love you even more, it’ll make the entire conversation […]
No one can exactly see into the future, but some people, like LiveWorld’s CEO & Founder Peter Friedman, comes pretty darn close. Check out the recent Triangulation netcast above where host and renowned technology reporter Leo Laporte interviewed Peter. Not only does Peter providing fascinating details about the roots of social media from his days working […]
Sure, you’re familiar with Facebook and Twitter. But what about Periscope? Or SlideShare? It can be hard to know if you’re using the right social media platforms for the right audiences. Plus, since Facebook continues to reduce organic, now is the time to extend or change your mix of social channels. For instance, you might […]
And now it’s live streaming’s turn to shine bright in the social media universe. Meerkat, using SXSW as its launch pad, whipped up excitement and investment money for its personal, mobile live streaming app, followed a few days later by Twitter’s Periscope. Too early to tell which, if either, of these apps will survive and […]
Launched only four years ago, Pinterest is already the #1 ecommerce traffic driver. And with more than 70 million registered users, rapid growth and the launch of new business features, it has become a highly attractive channel for business that deserves full consideration to be a part, even a big part, of social media plans. […]
A visible, active presence on a massive social media platform like Twitter has its joys and perils. On one hand, brands have a golden opportunity to listen to and engage with customers “where they live,” but on the other, like celebrities and individuals who’ve found themselves in the middle of hot-button issues, brands can also […]
LiveWorld CEO, Peter Friedman, joined AM Ocala Live hosts Larry Whitler & Robin McBlane to talk about social media and The CMO’s Social Media Handbook. He discussed how to improve your strategy, how social media affects music sales and small brands, and what retargeting is. Peter also explained the difference between social media marketing and […]
In this interview, our CEO, Peter Friedman spoke with Bob Pritchard to give a candid look into the social media and marketing industries. Peter uses his years of experience in the social media industry to discuss with Bob how to do social media effectively, how to respond to a crisis, and the importance of understanding your customers. […]
Liveworld
post by: Matthew Hammer, VP- Marketing 