Liveworld
post by: Matthew Hammer, VP- Marketing “I like being famous when it’s convenient for me and completely anonymous when it’s not.” – Catherine Deneuve The recent launch of Google+ has brought discussions about privacy and personae back to the table for online communities of all kinds. It’s something some social media mavens and developers seem to have failed to consider recently, […]
post by: Matthew Hammer, VP- Marketing Written by former LiveWorld employee, @BryanPerson. Should you depend on filtering tools to protect your brand against Facebook spam? In our view: no. And in a comment to an outstanding post from Intel’s Ekaterina Walter earlier today on “How to Respond to Facebook Attacks,” I explain why. Here’s the crux of my comment: I would suggest that businesses […]
post by: Jenna Woodul If you’re focused on managing a brand, you’re faced with overwhelming waves of data advancing on you from and about your customers, prospects, critics, and competitors. No doubt your listening applications fill up quickly with the 24-hour spidering of posts, and associated charts categorize them as negative, positive, and neutral. While automation makes it possible […]
post by: Jenna Woodul A massive amount of content that could be of interest to your customers floods the web every day. It may be what people are saying about your brand or what they’re saying about your industry — or current events that fall into the sphere of your brand culture, or even seasonal topics. While it’s great to be […]
post by: Matthew Hammer, VP- Marketing Just because your brand team is sound asleep in the middle of night doesn’t mean your customers and Facebook fans are. And if they regularly visit your Page with questions, complaints, or customer-services issue that simply can’t wait until morning to be addressed, good business would dictate having someone available to monitor incoming content and then […]
Bad content online is not unusual and not a show-stopper for brands. Spam, problematic content such as bad language, hate threats, and harassing behavior online are not unusual or bad things to pin on Facebook. They’re just the nature of online community, and have been since the early days in the mid-’80s through AOL and […]
