Liveworld
post by: Matthew Hammer, VP- Marketing Liveworld’s CEO Peter Friedman was one of many “Who’s Who” of the social media industry who attended Social Media Today’s annual Social Shake-Up. The event took place September 16-17, 2014 in Atlanta, Georgia. Social Shake-Up featured presentations from big names like IBM, Wal-Mart, Bank of America, ESPN, Forbes, Coca-Cola and Netflix, among others. Plus, there […]
post by: Matthew Hammer, VP- Marketing Ahoy, mates! On March 8, I’ll be leading a workshop at SXSW, “Begin at the End: Content Planning for Insights,” giving participants a simple and accessible way to boost the ROI of their social programs by focusing on insight. In recent years, it’s become a common practice to post silly or provocative updates just for […]
Peter Friedman, Chairman & CEO of LiveWorld, discusses with International Business Times Social Media Week 2014 where the company co-sponsored an event with Pfizer Inc. (NYSE: PFE), which highlighted strategies regulated businesses can use to connect personally with customers in order to turn engagement into business results.
post by: Matthew Hammer, VP- Marketing A panel of online community-building superstars convened at The Social Shake-Up to share their experiences and give tips on harnessing the power of community. Panel: Vanessa DiMauro, CEO of Leader Networks (Moderator) Lou Dubois, Social Media/NETDESK Editor, NBC News Dawn Lacallade, Director of Community Programming, LiveWorld Jennifer Mitchell, Lead, Community & Social Center of Excellence, Analog Devices, Inc. Panel Description: […]
post by: Matthew Hammer, VP- Marketing While event marketing focuses on the face-to-face experience of attending, sponsoring, and speaking at trade shows or industry meet-ups, social media facilitates similar shared experiences, creating brand advocates on a much larger scale. Adding social media to your event marketing strategy allows audiences to contribute to event content, promote the event to their followers and […]
post by: Matthew Hammer, VP- Marketing Does This Sound Familiar? If you’re a social media marketer, you probably spend a lot of time trying to create engaging content and might suspect you’re wasting time and money and you could be doing better. You write Facebook status updates asking people to “like” one thing or “comment” on another. You post photos of […]
post by: Matthew Hammer, VP- Marketing We’ve been featured on Social Media Week NYC website in an article “5 Minutes with LiveWorld”. Read more below and come join us on February 20th for a full afternoon series of events focus on social media engagement and issues for regulated and consumer sensitive markets such as Healthcare, Financial Services and CPG. Article written […]
Did you catch the first Facebook Marketing Conference? If not, they are playing recaps. Crunched for time and just want to know what is changing? We got ya covered! So what does Facebook want us to know? Facebook continues to emphasize their migration from Ads to Stories. “Stories are more powerful than Ads, and a […]
post by: Matthew Hammer, VP- Marketing Written by former LiveWorld employee, @BryanPerson. Earlier today at BlogWorld & New Media Expo in New York, I led a panel on Facebook News Feed Optimization, and why it matters to marketers. Along with Helen Todd of Sociality Squared, Chad Wittman of EdgeRank Checker, and Dennis Yu is CEO at BlitzLocal, our hour-long discussion covered best practices for creating engaging content, […]
