Liveworld
Using Facebook for your pharmaceutical marketing While Facebook has the best advertising and targeting platform, the recent changes limiting the ability to target consumers by condition or symptom might limit the use of Facebook by healthcare and pharmaceutical marketers in 2018. The Power of Influencers With these changes, pharmaceutical brands should consider using influencer campaigns […]
Solutions for Adverse Events Reporting and Management can keep Brands FDA Compliant Pharma brands shouldn’t delay their use of social media due to the risk of adverse events reporting. Patients regularly use social media. In some cases, patients seek input and answers from social media before they visit their doctor. A recent survey of doctors by Cello […]
What do people do when they are sick? Often, even before they call a doctor, they go online. And when they’re facing a health crisis or ongoing illness, more people than ever are turning to social media and online communities before, during, and after diagnosis. In fact, 69% of doctors surveyed said many of their […]
When facing an illness, one of the first things that patients and caregivers do is go online for information and look to online treatment communities, writes Dawn Lacallade, chief social strategist and pharma practice lead at social media specialist LiveWorld. Once they’re online, they’re likely to find a treatment community – and stay once they […]
post by: Matthew Hammer, VP- Marketing Setup software and Human Agents to search for adverse events To reduce regulatory risk, it’s vital that all pharmaceutical companies have an established process to capture adverse events in social media, and report on and escalate adverse events in social media, messaging and chatbots too for your FDA compliance. Your adverse events process should include both […]
post by: Matthew Hammer, VP- Marketing Brands that have successfully managed adverse events in social media have one thing in common: all have buy-in from their pharmacovigilance (PV) team. Below is a primer that all pharma marketers needs to know about working with PV – and how to make the most of this crucial partnership. “Companies need to develop their own […]
post by: Matthew Hammer, VP- Marketing Commitment to using Social Media for Pharma Pharmaceutical marketers are increasingly relying on social media to have a direct dialog with consumers. They know that this dialog can help consumers better understand the patient journey. It can also ease a patient’s pain, offer sympathy, foster loyalty, and provide insights to improve marketing. Once a brand […]
Social Media for Pharma Marketing Social media permeates virtually every aspect of a person’s digital life, and has for a few years now. Therefore, it is not surprising that patients are using social media as a major source of information, and an integral part of their healthcare research journey. Given that, it is imperative that […]
Social media is integrated into the daily lives of consumers, often engaging with brands for customer service support – except when it comes to pharmaceutical companies. Regulations have often deterred pharma brands from the open social media dialogue consumers experience with retail, travel and hospitality brands. However, the demand for conversational interactions via social media […]
post by: Matthew Hammer, VP- Marketing When they are sick or trying to manage an illness, one of the first steps many people take is to go online for information. This includes consumers of over-the-counter (OTC) medicines who are trying to find more information about their condition and how to treat it. They may have been diagnosed at the doctor’s office […]
