Liveworld
What do people do when they are sick? Often, even before they call a doctor, they go online. And when they’re facing a health crisis or ongoing illness, more people than ever are turning to social media and online communities before, during, and after diagnosis. In fact, 69% of doctors surveyed said many of their […]
When facing an illness, one of the first things that patients and caregivers do is go online for information and look to online treatment communities, writes Dawn Lacallade, chief social strategist and pharma practice lead at social media specialist LiveWorld. Once they’re online, they’re likely to find a treatment community – and stay once they […]
post by: Matthew Hammer, VP- Marketing We use online communities everyday. You may even be logged into Facebook or Twitter interacting with friends right now. But, did you know Facebook wasn’t even a thought when online community began? They began over 30 years ago with Apple and our Chief Community Officer and Executive Vice President, Jenna Woodul, was at the start […]
post by: Jenna Woodul It’s interesting to read Arik Hanson’s take on the Social Fresh Community Manager Report. He identifies 5 trends, based on the Social Fresh data, noting that “more brands are understanding they shouldn’t outsource community management.” Here’s another point of view: It’s critical that community managers have a deep understanding of the business they represent, are able to interpret […]
post by: Jenna Woodul Sometimes people talk about being on Facebook like it’s the great new thing — and traditional community forums are the boring old thing. They question the value of the traditional central website community in light of the prominence of Facebook on the social media landscape. Let’s stop and think about it: The question isn’t as simple as “should we […]
post by: Jenna Woodul Everyone talks about the importance of relationships with fans and customers, and there’s no doubt that it’s important to be ready for big trouble — bad trouble. But as in any relationship, not every kind of trouble can be termed a crisis. Things come up that cause smaller trouble — good trouble, if you like, because it comes from misunderstanding, misinformation, hurt […]
post by: Matthew Hammer, VP- Marketing Written by former LiveWorld employee, @BryanPerson If your brand only publishes Facebook Wall posts during traditional business hours, you’re missing out on additional opportunities to connect with your fans. Here’s why: * Just because you are offline at night or on weekends doesn’t mean your fans are, too. In fact, they could be spending more time on Facebook during non-business hours. In […]
post by: Jenna Woodul If you’re focused on managing a brand, you’re faced with overwhelming waves of data advancing on you from and about your customers, prospects, critics, and competitors. No doubt your listening applications fill up quickly with the 24-hour spidering of posts, and associated charts categorize them as negative, positive, and neutral. While automation makes it possible […]
post by: Matthew Hammer, VP- Marketing Just because your brand team is sound asleep in the middle of night doesn’t mean your customers and Facebook fans are. And if they regularly visit your Page with questions, complaints, or customer-services issue that simply can’t wait until morning to be addressed, good business would dictate having someone available to monitor incoming content and then […]
post by: Jenna Woodul In its second year, today’s Community Manager Appreciation Day (CMAD) was started to thank those folks who work on behalf of customers, trying to improve their online experience, represent the community to brand management, and speak for brands to the community. Community Managers spend their time making online environments feel comfortable, initiating and supporting customs that create […]
