Liveworld
post by: Matthew Hammer, VP- Marketing Pharmaceutical Marketers, Ready for the Next Social Channel? As a marketer in the pharmaceutical industry, you not only need to plan for how to use social media as a marketing channel, but you also need to think about how to use new channels as they emerge, and all while remaining compliant for adverse events with […]
post by: Matthew Hammer, VP- Marketing Its Time to Build an Engagement Playbook for Pharmaceutical Marketing There’s a shift going on in social media right now, a shift back towards more conversational engagement with customers and patients across all social channels, and messaging apps, like Facebook Messenger are the driver. This is great for pharmaceutical companies and pharma marketers. Pharma marketers […]
post by: Matthew Hammer, VP- Marketing Facebook Messenger Is More Than A Conversation Facebook Messenger is changing the game when it comes to communication. Just as email revolutionized how people interact and share information, Messenger offers companies an entirely new channel to reach customers and vice versa. It is transforming a communications channel into a direct, interactive marketing and sales channel. […]
post by: Matthew Hammer, VP- Marketing Marketing Strategies Are Changing Every B2C company has something in common: they want to increase sales. How each company goes about doing it varies tremendously. How do you market your company? How do you get your foot in the door? How do you close the deal? As we all know, the internet has changed things. […]
post by: Matthew Hammer, VP- Marketing Using Facebook Messenger for Customer Service Every B2C company is faced with the same challenge: how do you engage with your customers when they are a moving target? Gone are the days of mass advertising and broadcast marketing techniques. Customers are smarter and more mobile than they were even five years ago. They don’t want […]