Liveworld
post by: Matthew Hammer, VP- Marketing Many brands are using Facebook as a customer-service channel as well as a brand presence/marketing channel. People ask questions or raise issues on the Wall, and the brand speaks back, showing how responsive it can be. Great, right? But think of the times you’ve wanted to share an opinion about a product or ask a […]
Bad content online is not unusual and not a show-stopper for brands. Spam, problematic content such as bad language, hate threats, and harassing behavior online are not unusual or bad things to pin on Facebook. They’re just the nature of online community, and have been since the early days in the mid-’80s through AOL and […]
post by: Jenna Woodul For some time, it’s been possible for you, as an individual, to sign into Facebook-integrated brand sites with your Facebook account, comment on content, and then elect to have the comments posted to your Facebook profile’s Wall. In a promising addition, Facebook has added a new comment plugin, so that now, when your friends chime […]
post by: Matthew Hammer, VP- Marketing Written by former LiveWorld employee, @BryanPerson Don’t forget to make your company’s Facebook Page human … especially if you want to reach humans! That was one of my favorite takeaway from yesterday’s outstanding MarketingProfs webinar on Facebook marketing by Ekaterina Walter (pictured), a social media strategist at Intel. Ekaterina’s talk mixed big-picture Facebook marketing strategy for businesses and brands with the nitty-gritty […]
post by: Matthew Hammer, VP- Marketing Written by former LiveWorld employee, @BryanPerson Will optimizing content for the Facebook News Feed (NFO) emerge as a critical skill for marketers in 2011? Paul Dunay thinks so, and includes the rise of NFO in his list of 11 B2B marketing predictions for the coming year. Here’s why Paul is right on the money with his prediction: There […]
post by: Matthew Hammer, VP- Marketing Written by former LiveWorld employee, @BryanPerson. If your business or brand is developing its Facebook marketing and engagement plan, the Buffalo Wild Wings Facebook Page is a case study worth checking out. In an outstanding presentation at last week’s 2010 WOMMA Summit, Paul Fresher, director of media for the restaurant/sports bar chain Buffalo Wild Wings (BWW), and […]
