Liveworld

In an interview from the summer 2011 edition of “sparks,” from Catalyst Strategies, LiveWorld CEO Peter Friedman explains how “social media is transforming interactions and brands through dialogue and relationships.”
In the full Q&A interview that is embedded as a shareable/downloadable PDF at the bottom of this post, Peter also addresses these topics:

• How to define social media
• Social media for B2B vs. B2C
• Success stories from LiveWorld client projects with Johnson & Johnson, and American Express
• Key components in a social media strategy and gauging the success of that strategy
• How to share feedback from public social media programs back inside the company
• New trends in social media
• How to mitigate the risk of bad PR in social media