Liveworld

In this interview, our CEO, Peter Friedman spoke with Bob Pritchard to give a candid look into the social media and marketing industries. Peter uses his years of experience in the social media industry to discuss with Bob how to do social media effectively, how to respond to a crisis, and the importance of understanding your customers. Peter says, “Your product will win or lose based on your customers. You need to understand what they are thinking then let them explain your product.” Peter also delved into the importance of insights and engagement with brands’ customers and explains his favorite social media campaigns.