Liveworld

Peter Friedman joined Guy Wehman in this interview aired on Sun Coast Live. Listen in as Peter talks about his time at Apple, experiences at the Social Shakeup Conference, and how social media is affecting current day situations in the Middle East & the NFL. Peter also discussed the changing world of marketing and advertising, which some brands are still trying to accept, “Social media brings back the fundamentals of sales and marketing, which are engagement and building relationships; traditional agencies are struggling with this because they don’t know how to stop pushing their products.” Also, how are Peter’s love for jazz and social media similar?