Liveworld
post by: Matthew Hammer, VP- Marketing Summary With the new Facebook Paper app, you could say Facebook is doing what LiveWorld has been doing all along these past 19 years: Using the human touch, scaled by technology. Available February 3, 2014 on the Apple iPhone solely, Paper is the latest mobile social experience offering from Facebook. According to Facebook, Paper is […]
post by: Matthew Hammer, VP- Marketing post by: Matthew Hammer, VP- Marketing Facebook is rolling out a new Trending feature that shows users the most popular topics being discussed on the social network. Unlike Twitter’s trending feature, the Facebook version will show the user hot topics tailored to their individual interests, as well as the most popular topics on Facebook overall. Most users in the United States […]
post by: Matthew Hammer, VP- Marketing The following is inspired thinking from Future Buzz community member and LiveWorld CEO, Peter Friedman. If you want to put your finger on the zeitgeist of brand storytelling today, watch the recent GoPro ad, “Lions – The New Endangered Species.” Actually, you could watch any GoPro ad, but I like this one because lions are cuddly […]
post by: Matthew Hammer, VP- Marketing Courtney Love is being sued by her former attorney for libel based on a statement she made on Twitter. Who’s next? While it’s unlikely that brands or their agencies will be talking smack via their Twitter feeds, should they worry about getting sued for something that’s misconstrued — or for what their followers or fans […]
post by: Matthew Hammer, VP- Marketing We are very excited to welcome Peter Friedman to our expert interview series today! Peter is the Chariman and CEO of LiveWorld, a social content marketing company that provides management of user content through innovative technology, and leading-edge services. Prior to LiveWorld, Peter was VP and General Manager of Apple’s Internet Services Devision, where he […]
post by: Matthew Hammer, VP- Marketing LiveWorld has been around since basically the beginning of social. Can you tell us more about how the vision that helped create LiveWorld and where you see social going in the next few years? Friedman: Our core team began work in social, or rather online community, all the way back in 1984 and 1985 at […]
At so many companies, the marketing mix is divided into silos. Social media is often bolted on as an afterthought, and frequently handled by a number of different agencies or individuals. The result is often “schizophrenic” messaging, the inconsistency of which confuses and scares off customers. We once had a client whose Facebook page was […]
post by: Matthew Hammer, VP- Marketing Shatter the old adage that a company must have everyone under the same roof to have stellar team cohesion. That’s such an outdated and toothless argument, anyway. But how do you make remote working highly productive, income generating and efficient? I dare you to apply the following to your own business. Step 1: Get the […]
post by: Matthew Hammer, VP- Marketing Don’t Just Grow — Analyze Big data’s ability to harness the explosion of data made possible by technology won’t amount to a hill of beans for you or your company if you don’t know how to use this information to create scalable business and marketing plans. After all, it’s not enough to grow for the […]
