Liveworld
Peter Friedman, LiveWorld CEO and Founder, is a featured speaker on the Money For Lunch podcast. Peter speaks with host, Bert Martinez, on how CMO’s can make use of social storytelling for their brand, brand identity, and how CMO’s can build their social media team. Peter and Bert also speak about Peter’s upcoming book, The […]
Our own LiveWorld CEO, Peter Friedman, has written an article on how to be a social storyteller for the Huffington Post. Peter shares the basics of social storytelling, such as, not just using social to make announcements and broadcasting, but moving to asking customers for their stories, creating and participating with them, engage with them. […]
post by: Matthew Hammer, VP- Marketing With the widespread media coverage of the Internet security bug known as the Heartbleed bug, people are understandably anxious to know how exposed they are and what they can do to protect themselves. Brands are also understandably nervous to talk about security vulnerabilities in social channels for fear of stoking more anxiety among customers — […]
post by: Matthew Hammer, VP- Marketing In A League of Their Own, Tom Hanks exclaims, “There’s no crying in baseball!” This sentiment has been representative of the business culture for decades. In many businesses, employees have been reduced to numbers on a spreadsheet, and decisions are based on the almighty bottom-line. There has been no room for the human experience — […]
post by: Matthew Hammer, VP- Marketing Stephen Candelmo of Synapsify was struck by our CEO, Peter Friedman’s recent interview with Mashable, and wrote about the stories that can be found by brands in social media. As a result of Peter’s interview, Stephen writes about how a brand, with experienced analysis, can uncover themes that appear in the stories their customers are […]
LiveWorld CEO, Peter Friedman, was recently interviewed for an article on Social Media, PR and Marketing and the changing responsibilities in these roles. Peter explains in the article how all the roles related to social at a company are important, he equates the “marketing mix” to a party. “Think of advertising as the invitations, PR […]
post by: Matthew Hammer, VP- Marketing In the ever-evolving world of online communications, new words and phrases are frequently created. If you’re going to thrive as part of this world, then you need to understand the language. The purpose of this article is to provide you with better insight on some terminology of social media and give you the knowledge you […]
Employees and even executives sometimes start to think about their customers with an “us vs. them” mentality, particularly in times of stress—during, say, the busy holiday season or when a customer has a complaint. That’s a dangerous mindset, especially if it becomes habitual. Competitive advantage these days demands customer-centricity. The more customers your organizations can […]
Every brand experiences negative attention on social media at some point. Many panic and overreact when criticism shows up on their sites. They try to hide it or they respond defensively and end up adding fuel to the fire. Transparency and authenticity in social media is a must to build customer trust. This means embracing […]
“How will we keep up?” This is the most frequent worry I hear from companies — from global firms to solopreneurs — as they consider becoming active in social media. They fear customers will demand real-time responses 24/7, and if they don’t receive responses in rapid-fire timing, things will get ugly. Social media looks like […]
