Liveworld
post by: Matthew Hammer, VP- Marketing I first got to know Starbucks CEO Howard Schultz in the late ’90s when I produced a virtual live event that featured both Schultz and Mark McGuire speaking on behalf of a social cause. The event took place on Talk City, a consumer-community website that LiveWorld created and managed during that period. During the run-throughs […]
post by: Matthew Hammer, VP- Marketing Marketing in the era of social (or the connected consumer) involves brand listening, and allows brands to better understand consumer behavior, to optimize marketing messages that drive acquisition, conversion, or loyalty. Evaluating metrics native to each social media platform is merely the starting point in understanding how content is resonating with consumers. Measuring What Matters What […]
post by: Matthew Hammer, VP- Marketing Our CEO, Peter Friedman, was recently interviewed by Investors Business Daily on how to use social media initiatives strategically for your business. In the interview Peter speaks about his new book, The CMO’s Social Media Handbook, and also offers some tips and best practices to make the most of your social media efforts. Peter explains […]
post by: Matthew Hammer, VP- Marketing Peter Friedman, LiveWorld CEO, has written about becoming a Social CEO for The CEO Magazine. Peter talks about the transformative power of social media and conversations with customers for a business. Strong executive leadership and support from a CEO can enable a company to leverage social media and the customer’s voice in an immense way. […]
post by: Matthew Hammer, VP- Marketing The Register recently interviewed and spoke with LiveWorld CEO, Peter Friedman, about the original online service and social network he founded and lead at Apple, eWorld. In 1994 Apple launched what some consider the first actual social network, eWorld. Peter led the project at Apple. In this article, Peter talks about the project he headed […]
post by: Matthew Hammer, VP- Marketing In this article for the American Marketing Association, Peter Friedman, LiveWorld CEO, explains the struggle that many companies, and their CMOs, have with proving the ROI of social media. Peter goes on to offer ways to demonstrate awareness, insight and ROI from social media. He also offers clients examples on attaching ROI and sales to […]
LiveWorld founder and CEO Peter Friedman was interviewed by Sushant of Trep Talks. In the interview Peter shares what it takes to create conversations among and with your customers on social media. Peter also shares his experience at Apple, how his time there affected the rest of his entrepreneurial career, and his work with social. […]
post by: Matthew Hammer, VP- Marketing LiveWorld CEO, Peter Friedman, was recently interviewed by the Business Marketing Association’s BMA Buzz about his new book The CMO’s Social Media Handbook. Peter provides an overview of the book and also offers some advice to CMOs. Peter imparts some great advice for CMOs just getting started and considering social media in the interview. “Social […]
post by: Matthew Hammer, VP- Marketing “I don’t like it…it looks like Facebook.” That’s the reaction from many users now that Twitter has turned on its new layout for everyone, including branded accounts. If you look at the accounts you follow (or your own, if you haven’t yet optimized your layout) you’ll see that many profile pages look…a bit odd. Not […]
Thomas White of C-Suite Network Radio interviewed Peter Friedman, CEO of LiveWorld. Peter and Thomas spoke about how to succeed in business, and about the qualities of leadership. Peter and Alan also spoke about C-Suite leaders, and how they must become advocates for their team and build strong, mutually beneficial relationships. Peter also shared insights […]
