Category: Uncategorized
At LiveWorld we recently conducted some research on social customer experiences. Through our research we found that 74% of retailers don’t have a social media strategy to improve the customer experience, and that the same percentage don’t have a plan for influencing the buying process through conversations. Yep, 74%. That’s startling. The data from social media and conversations […]
Was your marketing team caught off-guard by the recent attacks in Paris? Brands must have assurance that inappropriate content and untimely previously scheduled marketing content is not published on social channels during a crisis. What’s more, brands should take the extra effort to be prepared to pivot when tragedies happen in order to maintain a good […]
As social media has become a more valuable tool for the marketing department, brands have developed an increased dependency on agencies, external vendors, and software to manage customer conversations on social. But there’s plenty out there that needs to be managed. For example, if you’re in the pharmaceuticals industry you must track adverse events on […]
No one can exactly see into the future, but some people, like LiveWorld’s CEO & Founder Peter Friedman, comes pretty darn close. Check out the recent Triangulation netcast above where host and renowned technology reporter Leo Laporte interviewed Peter. Not only does Peter providing fascinating details about the roots of social media from his days working […]
Sure, you’re familiar with Facebook and Twitter. But what about Periscope? Or SlideShare? It can be hard to know if you’re using the right social media platforms for the right audiences. Plus, since Facebook continues to reduce organic, now is the time to extend or change your mix of social channels. For instance, you might […]
And now it’s live streaming’s turn to shine bright in the social media universe. Meerkat, using SXSW as its launch pad, whipped up excitement and investment money for its personal, mobile live streaming app, followed a few days later by Twitter’s Periscope. Too early to tell which, if either, of these apps will survive and […]
Customer service managers, did you know that you’re about to get hit with customer service complaints about your company via Facebook Messenger? “What’s that?” you say. “We’re not even on Facebook Messenger. We have a Facebook page but we don’t have a Messenger account!” Well, yeah, you will soon. In just a few short weeks. […]
Facebook is changing its algorithms again, altering what content users see from brands. Although the organic reach of Facebook posts has declined significantly from the peak levels back in 2013, this is mostly just for product-centric promotional posts. Your posts can still reach a sizable audience, especially if they are written with strong social content. […]
Launched only four years ago, Pinterest is already the #1 ecommerce traffic driver. And with more than 70 million registered users, rapid growth and the launch of new business features, it has become a highly attractive channel for business that deserves full consideration to be a part, even a big part, of social media plans. […]
A visible, active presence on a massive social media platform like Twitter has its joys and perils. On one hand, brands have a golden opportunity to listen to and engage with customers “where they live,” but on the other, like celebrities and individuals who’ve found themselves in the middle of hot-button issues, brands can also […]
Liveworld
post by: Matthew Hammer, VP- Marketing 