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Everything we do starts here. Traditional advertising, digital, and PR marketing push broadcast messages at customers. We reject that. We concentrate on creating a brand experience for your customers in the context of social media, through dialogue and relationships. We reject one-size-fits-all and instead design technology that leverages human sensitivity and delivers true engagement, scalable […]
Blog post based on Ryan Morris’ article “Brand Approach to Social Media: Where’s the Party?” from December 19, 2012. We’ve always thought of social media as a gathering of people — a party that the brand throws for its customers – similar to the Emmy Awards gathering the finest in the television industry, a celebration […]
Social media PR crises hit companies like tornados—out of nowhere and with deadly force. Really, that’s no surprise. Social media is a medium many companies still aren’t comfortable communicating in. Couple that with the fact that many companies hand their social media keys to part-time, sometimes inexperienced staff, or outside agencies that don’t have depth […]
I’ve been building relationships for companies through online community and social media for 29 years, starting from my earliest work at Apple with a product called Desktop Express and the Apple industry online community, AppleLink, and continuing to my present role as chairman and CEO of LiveWorld, which provides social content marketing solutions to major […]
Most of the Fortune 500 CMOs understand the benefits of social media—more brand awareness for the marketing buck, customer service improvements, heightened customer loyalty, and growth in sales, to name a few. As marketing expert Jeff Hayzlett said to me when I interviewed him recently, “CMOs know social media is the right thing to do. […]
As I gear up for the NG CMO Summit in September, I sat down to interview marketing expert Jeffrey Hayzlett. Jeff was one of the first CMOs, most famously at Kodak, to “get” social and successfully leverage its power to redefine brands and build customer relationships. Today he’s better known as a global business celebrity, […]
Taking a cab in Havana, Cuba, is nothing like taking one in the United States. The taxis there are communal, but it’s not like being in U.S.-based public transportation either. In New York, for example, people on the subway read, listen to music or thumb their iPads. There’s not much eye contact and striking up […]
LiveWorld is a social content marketing company providing moderation, insight and engagement. A trusted partner to the world’s largest brands, LiveWorld provides a competitive advantage through management of user content, amplifying brand presence and increasing customer loyalty. Kevin Price talks to LiveWorld’s Chairman and CEO, Peter Friedman, to find out more about the company. What […]
Because we believe in the power of dialogue and relationships March 6, 1996: Jenna Woodul, my soon to be co-founder, and I were having breakfast at the Peppermill in Cupertino, CA across the street from the Apple building in which we worked. We were discussing whether or not to start a new Internet company. […]
At some point, every social media director has to sit down and show their boss that their social strategy is “working.” When that moment comes, they typically turn to an engagement metric—say, the ratio of average total of likes, comments and shares on posts to the total number of fans. This isn’t a bad metric. […]
Liveworld
post by: Matthew Hammer, VP- Marketing 