Liveworld
We’re often asked how we help the world’s biggest brands maximize the results of social. Their daunting task can involve managing hundreds of social pages with hundreds of thousands of comments in dozens of languages. (Actually, LiveWorld supports up to 70 country-language combinations, to be exact.) Here is a quick list of the kinds of […]
Would you ever host a party and spend the entire time talking only about yourself—or, going a step further, selling yourself—to guests? Would you ever want to attend a party like that? Of course not. A brand’s presence in social media is very much akin to a party, one they want customers to like, speak […]
post by: Matthew Hammer, VP- Marketing Social media can be a powerful marketing tool. But used the wrong way, social media sites can have a negative impact on your business — costing you goodwill and prospective customers. So how can you create a positive impression of your business and/or your products on popular social media sites, such as Facebook, Twitter, LinkedIn, […]
post by: Matthew Hammer, VP- Marketing Twitter is a strange beast. (Sorry, Twitter, that’s not an insult, I promise.) A global social phenomenon that has grown exponentially, (218m active users sending 9,100 tweets per second), nearly every brand has a Twitter presence, whether it’s there to broadcast information and updates, drive sales, serve as an alternate customer service channel, or engage […]
Marketers who are innovating in social media and working for big companies are likely to have experienced one or more bruising run-ins with their legal teams. Indeed, as I work with clients, I often find an adversarial relationship between social-media marketers and legal departments. It’s bad for everyone. Legal doesn’t understand the benefits of campaigns, […]
post by: Matthew Hammer, VP- Marketing During his morning keynote today at the ANA Masters of Marketing conference, Walmart marketing chief Stephen Quinn said, “Our interactions on Facebook are important.” And if you look at some of his numbers, the comment was probably a major understatement. The Bentonville, Ark.-based retail giant sees a half-million monthly pieces of user-generated content—the lion’s share […]
MoneyForLunch. Bert Martinez interviews Leaders, Authors, Innovators, and Celebrities. Listen to Peter Friedman’s interview and other guests here. Peter Friedman Chairman and CEO of LiveWorld, a social content marketing company managing social media for Fortune 500 companies through engagement, moderation and insight. He’s provided multiple global brands with strategic social media guidance and delivered hundreds […]
post by: Matthew Hammer, VP- Marketing A panel of online community-building superstars convened at The Social Shake-Up to share their experiences and give tips on harnessing the power of community. Panel: Vanessa DiMauro, CEO of Leader Networks (Moderator) Lou Dubois, Social Media/NETDESK Editor, NBC News Dawn Lacallade, Director of Community Programming, LiveWorld Jennifer Mitchell, Lead, Community & Social Center of Excellence, Analog Devices, Inc. Panel Description: […]
post by: Matthew Hammer, VP- Marketing Recently, the CEO of a social media firm ranted publicly about a brand we all know, calling their reps liars on his blog and in social channels. Neither the name of the CEO nor the name of the brand is important here. What matters is if or when he should do this, using his prominence […]
post by: Matthew Hammer, VP- Marketing According to the 2012 Edelman Trust Barometer, only 50 percent of American customers trust business to “do what is right.” On top of that, a better deal is always a click away, and when a product or service isn’t 100 percent in alignment with expectations, buyers are quick to amplify their grievances online to all […]
