Liveworld
With Google Analytics 4, you’ll enjoy a whole range of benefits that’ll put you ahead of the competition (or so, we hope). From user-centric measurement to cross-device tracking, advanced machine learning capabilities, and improved data control and privacy, GA4 has got you covered. Plus, its seamless integration with Google Ads ensures you never miss a […]
Elon Musk’s chaotic reign of Twitter, from a breaking system to erratic policies, to layoffs and fees with total indifference to the impact on people, users, brands, and partners has left the door wide open for another company to take over the lead in the text comment – micro-blogging space. Likely pushing Twitter aside and […]
The Louisiana federal judge’s injunction curtailing cooperation between the federal government and social media networks and the state AG’s petitions supporting it are ill-placed politicking and dangerous. I’ve been running, managing, and moderating online communities and social media networks for over 30 years, from leading Apple’s global online communities in the 90s, to moderating AOL, […]
post by: Jena Dengrove, VP- Creative Director In this post, I’d like to talk about strategies for developing innovative digital and social media campaigns that not only captivate audiences but also adhere to regulatory guidelines. By incorporating engaging storytelling techniques and interactive elements, healthcare organizations can effectively connect with patients and healthcare professionals (HCPs) while standing out from the crowd of the […]
Reddit: Oh what a tangled web we weave, when at first we slap our value creators in the face. While it’s understandable that Reddit wants to monetize its content, the service’s new API charges and its heavy-handed response to moderator protests are ill-conceived. Especially since almost all of the content comes from either these same […]
post by: Danny Flamberg, VP Strategy- HCP A recent Sermo survey of more than 100 physicians, designed by and for the Digital Health Coalition (DHC), points out where and how HCPs are using social media for professional purposes and validates similar research being broadly conducted by agencies, consultants, and pharma brands. More than half of responders say that their use of social […]
Elon Musk has bought Twitter and sought to remake it in his own image. That was his first mistake. Every move since then flies in the face of content moderation best practices and is destabilizing Twitter. Still, a good understanding of best practices can save Twitter. Meanwhile, brands can and must continue to make Twitter […]
post by: Rishi Kadiwar, VP Strategy- DTC In November, healthcare, pharma marketers, and media professionals met up at Rockefeller Center in New York City for the MM+M 2022 Media Summit to discuss how the changing landscape will impact the industry over the coming years. After the event concluded three key themes were evident that pharma marketers need to consider to ensure marketing […]
post by: Rishi Kadiwar, VP Strategy- DTC When Elon Musk walked into Twitter’s headquarters after buying the social media platform, the world knew changes were coming. Musk’s purchase caused waves within the industry resulting in some users moving to other platforms in the interim. Mastodon, a social media platform started in 2016 which mimics Twitter’s looks and feel, gained 230,000 users following […]
post by: Danny Flamberg, VP Strategy- HCP Social media is serious. It’s become the new playing field for brands vying for the attention of healthcare providers (HCPs). Everyone is familiar with the platforms. And everyone, brand leaders and agencies, claim to be social media experts. But the game has become more strategically, creatively, and technically complex and competitive. Features, functions, and advertising […]
