Category: Social Media
Navigating the world of healthcare marketing can be tough, especially when it comes to rare diseases. Pharma marketers working on rare disease brands face unique challenges, from reaching small patient populations to raising awareness about uncommon conditions. But here’s the good news: influencer marketing can be a game-changer. In fact, your organization is likely already […]
April has emerged as a month of significant transformation in the social media landscape. Platforms across the board have introduced a plethora of updates signaling a new era of enhanced user engagement, deeper integration of artificial intelligence, and heightened regulatory scrutiny. Let’s explore these updates in detail, shedding light on how they are set to […]
If you missed Social Media Week, you missed a lot of great conversations about where our industry is heading and how to prepare your brand to enter this new era of niche communities and community management. I took a lot of notes on all the wonderful insights the speakers and panelists were giving, and here […]
Our company, LiveWorld, survived when 80% of Internet companies folded in the 2001 crash and subsequently through other ups and downs in part because we became remote-centric. With two decades of operating a successful company whose employees work virtually 100% from home and are spread around the country in 46 states, for the first time […]
In an age where digital connectivity dominates daily life, eight out of ten healthcare professionals use social media for professional purposes. HCPs are increasingly recognizing the value of these platforms in both their professional development and clinical practices. From networking and education to patient engagement and advocacy, social media offers opportunities for HCPs to add […]
The pharmaceutical industry faces a shifting landscape in 2024, as the ‘COVID halo effect’ wanes. Past accolades for innovation must now be translated into sustained trust. This blog explores trends guiding pharma marketers to be more audience-centric and connect with patients, caregivers, and healthcare professionals in the post-pandemic era. Trend 1: Short Form Video […]
As the new year dawns, consider these 10 factors that will influence and affect healthcare and pharma marketing over the next 12 months. Social is Soaring. Social media has become the channel of choice for most patients, caregivers, and HCP segments. Social media has established itself as part of physicians’ daily clinical toolkit. Social commerce […]
Pfizer did not start the celebrity influencer trend, but it sure has capitalized on it. From former U.S. Senator, Bob Dole: partnering with Pfizer for its erectile dysfunction drug Viagra in the late 1990s to NFL player Travis Kelce (and Taylor Swift’s current boyfriend) educating fans about the importance of getting their COVID and flu […]
On August 8, 2023, an Atlantic and ProPublica article by Alec MacGillis was published and stated that social media could be fueling youth homicides. Today, I’d like to respond to that with a different point of view. The article covers an important subject and raises many good points. However, I do have some issues with […]
In a recent New York Times essay, Senators Elizabeth Warren and Lindsey Graham proposed a new federal agency to regulate social media and tech companies. As the CEO and founder of LiveWorld, the longest-standing social media-related company in the world (27 years), having overseen more than 3 million hours of content moderation and engagement managed […]
Liveworld
post by: Rishi Kadiwar, VP Strategy- DTC 
