Category: Social Media
The rapid evolution of the digital marketing landscape has significant implications for pharma marketers. While 2024 has been a polarizing year globally, marked by societal, political, and economic shifts, these dynamics are influencing healthcare consumer behavior and expectations. As we move into 2025, pharma marketers should look to adapt to these changes. To navigate a […]
As 2025 approaches, social media continues to be a place for brands, creators, and users to connect. Here is a comprehensive overview of November updates across major platforms, ensuring you’re well-prepared for the year ahead. Key Updates Across Platforms Meta Meta remains at the forefront of AI, leveraging it to enhance ad performance and addressing […]
As the pharmaceutical industry adapts to shifting consumer behaviors and technological advancements, two emerging trends are set to reshape its marketing and distribution strategies in 2025: the rise of direct-to-consumer (D2C) channels and the increasing prominence of YouTube on connected TV (CTV). These trends highlight a transformative moment for pharma companies as they explore innovative […]
What is Reddit? Reddit is one of the most popular social media platforms and is organized as a collection of communities — called subreddits — centered around a broad range of topics. With more than 500 million active monthly visitors, Reddit allows people to engage in discussions, share information, and seek support. Each subreddit has […]
September was a transformative month in the world of social media, with significant updates rolling out across major platforms like Meta, Instagram, TikTok, Reddit, and more. From Meta’s enhanced AI initiatives to TikTok’s proactive stance against misinformation, there’s a lot to unpack. Whether you’re a marketer, content creator, or just a social media enthusiast, here’s […]
August was jam-packed with updates across all the social platforms we love (and some we love to hate). From Instagram carousels expanding to 20 frames, to new features on TikTok, there’s a lot to unpack. Plus, some surprising news from Meta, X (formerly Twitter), and Snapchat. Here’s a quick breakdown of everything that went down […]
What is it? How does it work? How is it affecting search? And what does your company need to do about it? “Google it.” These words have become the go-to response for any question that comes to mind – so much so that the phrase has even been meme’d and merchandised. Google itself is not […]
Pharma Has Embraced Influencer Marketing Historically, the pharmaceutical industry has hesitated to adopt influencer marketing on social media due to stringent regulations and risk management concerns. However, as patients increasingly turn away from inauthentic ads and seek genuine voices on social platforms, pharma companies are beginning to recognize the potential of influencer marketing to engage […]
August is here, and while we’re gearing up for the spooky season, there’s nothing scary about the latest social media updates. Here’s what’s new across major platforms this month. Meta Meta continues to innovate, particularly with AI enhancements and ad capabilities: Legal Scrutiny: The EU Commission claims Meta’s ad-free subscription violates the DMA. AI Labeling […]
As we move through 2024, the social media landscape is continuing to evolve, with platforms introducing new features, addressing legal challenges, and integrating AI. Here’s a look at the latest updates from major social media platforms in June 2024. Meta: Dominating the Charts and Navigating Regulations Meta continues to lead the social media world with […]
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post by: Rishi Kadiwar, VP Strategy- DTC 
