Liveworld
post by: Danny Flamberg, VP Strategy- HCP There is a persistent belief in the wisdom of the crowd. In the public square, this belief plays out in our jury system. Online it plays out daily with the creation and trafficking of user-generated content (UGC). Each day hundreds of millions of photos, videos, social media comments, peer and product reviews, tweets, pins, conversations, […]
post by: Danny Flamberg, VP Strategy- HCP While COVID-19 has captured the attention of the world, it hasn’t closed down exploration and development of new drugs and new therapies. In many sectors of the healthcare and biopharma universe, innovative thinking and new clinical approaches by entrepreneurial companies are competing to bring exciting and effective new products to market. LiveWorld studied several of […]
post by: Danny Flamberg, VP Strategy- HCP This article was previously published in PM360 on April 15, 2020. This is part 3 of 3 in the article series: Thinking More Digitally in the Age of Coronavirus “As hospitals struggle with a surge of coronavirus infection patients, a second crisis is brewing in physicians’ offices… steep drop-offs in visits as patients stay away, fearful […]
post by: Matthew Hammer, VP- Marketing Great patient storytelling can take many forms and serve numerous purposes. In our digital world, stories are told every day using blogs, videos and podcasts. And it’s easier than ever to reach target audiences through various social platforms or branded channels. Every patient has a story to tell. For pharmaceutical brands, getting the right patient […]
post by: Matthew Hammer, VP- Marketing There are few (if any) techniques more powerful than a well-told story to communicate a complex principle or convey a point of view. In healthcare, storytelling plays a meaningful role in shaping the patient journey. Case studies are traditionally used to educate physicians. Physicians, in turn, gather and document patients’ stories to determine diagnoses and […]
post by: Matthew Hammer, VP- Marketing A convergence of forces is changing the landscape of healthcare at breakneck speed. The shift to value-based care is affecting how providers practice. Patients have become more consumeristic as they take on a greater financial burden for their healthcare. An explosion of digital technologies and the rise of social media is changing how people access […]
post by: Matthew Hammer, VP- Marketing What’s the best way to engage the imagination, influence behavior and drive action among your target audience? It’s the latest, well-known “secret” of marketing: storytelling. In the pharma industry, patient storytelling has become a highly effective marketing tool for educating and motivating patients through the life experiences of their peers. The storytelling process enables patients […]