Liveworld
Strategy, advice, and inspiration for digital marketing and social media experts
How to Inspire Collaboration That Creates Real ROI
Seventy people volunteered to work for free for 6 months to help me launch my company. Here’s why, and how we keep that enthusiasm alive in our culture 17 years later.
Read more10X ROI on Social Media
It’s a myth that you can’t measure return on investment that’s produced by social media programs. You can. To quote Stephen Quinn, the chief marketing officer of Wal-Mart, “I’m always baffled when I hear people say, ‘It’s really hard to prove the ROI.’ We have ROI that’s really strong. And it’s transforming our organization.” So […]
Read moreDon't Be Tricked: LiveWorld's Top Social Media Treats
We’re often asked how we help the world’s biggest brands maximize the results of social. Their daunting task can involve managing hundreds of social pages with hundreds of thousands of comments in dozens of languages. (Actually, LiveWorld supports up to 70 country-language combinations, to be exact.) Here is a quick list of the kinds of […]
Read moreTwo Tests: Social Media Dream or Dud?
Would you ever host a party and spend the entire time talking only about yourself—or, going a step further, selling yourself—to guests? Would you ever want to attend a party like that? Of course not. A brand’s presence in social media is very much akin to a party, one they want customers to like, speak […]
Read more