Strategy, advice, and inspiration for digital marketing and social media experts

Interviewing stakeholders

September 12, 2008
Posted by: Jenna Woodul

Working on the cultural aspects of a community, it’s helpful to interview people who work closely with a company’s customers. People who spend hours with folks on the phone and in person (or even in e-mail exchanges)have great insight to offer for an online cultural framework. They know what most customers ask about, what they […]

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