Strategy & Inspiration for Digital Marketing & Social Media Experts
Taking Facebook customer service off the Wall
Many brands are using Facebook as a customer-service channel as well as a brand presence/marketing channel. People ask questions or raise issues on the Wall, and the brand speaks back, showing how responsive it can be. Great, right? But think of the times you’ve wanted to share an opinion about a product or ask a […]
Read moreLiveWorld Curator for moderation and insight
A massive amount of content that could be of interest to your customers floods the web every day. It may be what people are saying about your brand or what they’re saying about your industry — or current events that fall into the sphere of your brand culture, or even seasonal topics. While it’s great to be […]
Read moreWho's minding your brand's Facebook Page at 3am?
Just because your brand team is sound asleep in the middle of night doesn’t mean your customers and Facebook fans are. And if they regularly visit your Page with questions, complaints, or customer-services issue that simply can’t wait until morning to be addressed, good business would dictate having someone available to monitor incoming content and then […]
Read moreHow brands can solve their Facebook XXX content problems
Bad content online is not unusual and not a show-stopper for brands. Spam, problematic content such as bad language, hate threats, and harassing behavior online are not unusual or bad things to pin on Facebook. They’re just the nature of online community, and have been since the early days in the mid-’80s through AOL and […]
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