Liveworld
Strategy, advice, and inspiration for digital marketing and social media experts
Social media as a 'business growth engine'
In an interview from the summer 2011 edition of “sparks,” from Catalyst Strategies, LiveWorld CEO Peter Friedman explains how “social media is transforming interactions and brands through dialogue and relationships.” In the full Q&A interview that is embedded as a shareable/downloadable PDF at the bottom of this post, Peter also addresses these topics: How to […]
Read morePutting it together: a Facebook marketing framework
Written by former LiveWorld employee, @BryanPerson. During our “31 Days of Facebook Marketing” series this month, we’ve covered several of the components that are needed for an effective Facebook brand marketing plan and program. To tie it all together, we’re mashing together our best practices into three key areas: creating content, advertising, and building the […]
Read moreWhy a human touch is needed in Facebook moderation
Written by former LiveWorld employee, @BryanPerson. Should you depend on filtering tools to protect your brand against Facebook spam? In our view: no. And in a comment to an outstanding post from Intel’s Ekaterina Walter earlier today on “How to Respond to Facebook Attacks,” I explain why. Here’s the crux of my comment: I would suggest that businesses […]
Read moreQuestions to guide Facebook brand response
If you’re in the business of listening and talking to your customers on Facebook, then you need a strong plan for brand response. From deciding whether, when, and how often you’ll respond to fan feedback and questions, there’s a whole range of issues to consider. As a guide for that planning, we’ve come up with this […]
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