Liveworld
Strategy, advice, and inspiration for digital marketing and social media experts
Facebook Tabs & Apps, Dead or Alive? That’s not the question. Big or small, use them wisely, relative to your goals.
Quite a flurry has ensued over the last several days about the Pagelever study on Facebook tabs being down 53% since Facebook’s launch of Timeline. Hootsuite CEO, Ryan Holmes (@invoker), eloquently argues their near demise, and Strutta CEO, Ben Pickering (@bpicks), equally well taking the position “not so fast.” This isn’t a matter of tabs and apps being good or bad, or the category large […]
Read moreHow social media culture is transforming customer service
The social media efforts of large companies typically start somewhere in the marketing department. However, in short order, it becomes apparent that a large portion of what customers want from a company is customer service. Marketing then sets up an escalation process for providing answers from customer service. Eventually, as we’re starting to see with […]
Read moreThe impact of declining anonymity on the web
(Editor’s note: The following post by Peter comes as a response to a recent New York Times article, “Upending Anonymity, These Days the Web Unmasks Everyone.” An abridged version of this response was also left as a direct comment to the article) The article raises an important dynamic about the decline of anonymity with some positive and […]
Read moreHow brands build relationships online
Many of the events we celebrate are keyed to relationships. Among them: Father’s Day, when we think of one life’s essential relationships; graduations, when we celebrate the achievement of our those who may be related via family or friendship; and weddings, when two who have developed a close personal relationship tie the knot. While these relationships are […]
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