Liveworld
Strategy, advice, and inspiration for digital marketing and social media experts
The good side of relationship trouble online
Everyone talks about the importance of relationships with fans and customers, and there’s no doubt that it’s important to be ready for big trouble — bad trouble. But as in any relationship, not every kind of trouble can be termed a crisis. Things come up that cause smaller trouble — good trouble, if you like, because it comes from misunderstanding, misinformation, hurt […]
Read moreWhy good relationship marketing is like throwing a party
The way that relationship marketing and social media work is in layers or concentric circles. We like to think and talk about this using a party metaphor. At the core, you have the people who wanted to make the party, or the guests of honor. That’s usually the brand, and its immediate people executing it. To socialize […]
Read more5 ways for brands to approach Google+
Written by former LiveWorld employee, @BryanPerson. The Google+ social network launched to great fanfare last week, and has attracted plenty of digital ink, activity, and experimentation in the 10 days since, particularly among the early-adopter crowd. We still think it’s way too soon to draw any definitive conclusions about Google+’s place in the social media landscape, but […]
Read moreBuilding relationships with your brand voice
“It should be noted that when your order came in earlier, a few of us sat around at break and talked about how awesome your taste and decision-making ability was. We hope you had a wonderful time on the site; we enjoyed cyber-hanging out with you.” The company who sold me boots last month […]
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