Strategy & Inspiration for Digital Marketing & Social Media Experts
The Facebook IPO Was Just Right
The Facebook IPO was just right. Many are complaining that it didn’t shoot up on day one like other Internet IPOs. Well that’s just the wrong way to judge it. The correct approach is whether or not the stock was priced fairly and did the company maximize its capital raise in the interest of building […]
Read moreLiveWorld accepted into Facebook Preferred Marketing Developer (PMD) Program, Pages Category
LiveWorld is proud to be listed as one of the companies included in the Facebook® announcement of its new Preferred Marketing Developer (PMD) program, in the Pages category. With proven experience scaling social media programs through moderation, insight and community programming, LiveWorld is now a Facebook Preferred Marketing Developer, qualified by the PMD program in Pages. […]
Read moreFacebook pre-moderation of user posts
Facebook has provided a way for brands to review Posts users make to their Pages before releasing them to be published. It’s important to understand two things about this feature: 1) It applies only to user-initiated Posts; it does not apply to Comments users make in response to a brand Post. Comments cannot be pre-moderated. 2) Brands already have […]
Read moreFacebook private messages for brands
Brands have long been asking Facebook to allow them to send direct messages to fans. Because Facebook has now provided a way, here’s our perspective, having looked into it in the past week. How it works Brands now have the option to install a Message button on their Facebook Pages. A key characteristic of the function […]
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