Liveworld
Strategy, advice, and inspiration for digital marketing and social media experts
Facebook private messages for brands
Brands have long been asking Facebook to allow them to send direct messages to fans. Because Facebook has now provided a way, here’s our perspective, having looked into it in the past week. How it works Brands now have the option to install a Message button on their Facebook Pages. A key characteristic of the function […]
Read moreQuick Review: Facebook fMC Event and Product Changes
Did you catch the first Facebook Marketing Conference? If not, they are playing recaps. Crunched for time and just want to know what is changing? We got ya covered! So what does Facebook want us to know? Facebook continues to emphasize their migration from Ads to Stories. “Stories are more powerful than Ads, and a […]
Read moreSocial media: Walk before you run
As I look at the 2012 schedule of social media events for the SF Bay/Silicon Valley area, I think about how this week used to be about a relatively few events. Now we have online registration for dozens of events per day in numerous large venues. People have a lot to talk about. Brands tout their efforts […]
Read moreThe real social in social commerce
Yesterday I came across Heidi Cohen’s thought-provoking collection of 19 social commerce definitions. While it may seem that 19 definitions is enough, I have a slightly different slant to add to the mix, along with a social commerce hierarchy. Social commerce is offline or online shopping facilitated by or otherwise involved with social media. For centuries […]
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