Liveworld
Strategy, advice, and inspiration for digital marketing and social media experts
It’s Called “Social Media,” Not “Automated Media”
Companies that use automated models as their primary approach to social media (publishing, responding, engaging) risk these outcomes: Best case, they leave themselves exposed to defeat by competitors, and worst case, they irreparably damage their brands. Social media is about dialogue and relationships among people by definition — and that’s what consumers expect it to […]
Read moreAgencies Going Anti-Social Were Never True Social Specialists
At LiveWorld, we believe this agency anti-social pivot in the July 9 Adweek article, reflects that most agencies that hung out a social shingle are not now and never were true social specialists; it was a land grab. In some cases, such companies were genuinely evolving into another type of company. But most were opportunistically or defensively jumping […]
Read moreYes AdAge, Facebook should sell relationships because true social is about relationships
Last week I read a compelling article, one that actually speaks to the true underlying fundamentals of social media, about which much of our industry remains surprisingly unaware. While the follow-up comments on this piece have some merit, it seems to me they are missing Ben’s fundamental point and the fundamentals of social that distinguish it as […]
Read moreRight Place, Wrong Time: Avoiding Prescheduling Pitfalls
Do you schedule and publish your social media content on Facebook or Twitter using tools like Buddy Media and Hootsuite? If you’re managing a content calendar that includes 50 or more posts per month and spans across social channels, publishing tools make good sense and ensure consistency in post quality. But these tools come with […]
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