Strategy & Inspiration for Digital Marketing & Social Media Experts
Brand Approach to Social Media: Where’s the Party?
written by former LiveWorld employee, Ryan Morris As brands have rushed toward social media and now attempt to evaluate what it’s doing for their businesses, we’re all very interested in how it’s going. What are we getting out of it? Who’s doing it best? What are they doing that makes it better? We’ve always thought […]
Read moreDigital Pharma East 2012: Jay Bryant on the Art of “Throwing Parties” for Healthcare Social Media
@Spitz interviews Jay Bryant, Vice President of Sales at LiveWorld at the Digital Pharma East Conference in Philadelphia, October 15-18, 2012.
Read moreThe High Value Of Facebook, Engagement Brand Building
This blog post is an extract from the Huffington Post’s article “A Different View: Why Facebook Is Worth More & Wall Street Is Wrong“ written by Peter Friedman Facebook is bringing new and greater value for consumers and marketers through innovative models of engagement brand building. Critics, ranging from the advertising to tech to Wall […]
Read moreTaking the Fright out of Social Brand Management
With Halloween on the way, treats are something to look forward to, but the real challenge for brands is effectively dealing with the tricks. Social media pranks — small, thoughtless ones as well as those perpetrated by dedicated online trolls — can spur a real crisis for any brand, so it’s important to be prepared […]
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