Leading a Networked World

Posted by: Peter Friedman, Founder, Chairman & CEO

Leading a networked world, by Peter Friedman. Click here to download the article.

Can One Angry Tweet Destroy Your Brand?

Posted by: Matthew Hammer, VP- Marketing

All it takes is one hot product, one great ad campaign, one media mishap, or focused attention from a top tweeter, and your Facebook page or forum could be bombarded with comments tomorrow. Are you ready to deal with the deluge? The influx — if it’s positive — might be welcome, but people who reach […]

Protecting Your Brand from What Could Go Wrong

Posted by: Matthew Hammer, VP- Marketing

The Six Holiday Commandments for Exceptional Customer Service

Posted by: Matthew Hammer, VP- Marketing

“Bah, humbug!” No, that’s too strong ‘Cause it is my favorite holiday But all this year’s been a busy blur Don’t think I have the energy – The Waitresses, Christmas Wrapping For brands large and small, customer service conducted online and via social media is crucial, and this time of year, it’s an even bigger […]