Strategy, advice, and inspiration for digital marketing and social media experts

The Six Holiday Commandments for Exceptional Customer Service

January 3, 2013
Posted by: Matthew Hammer, VP- Marketing

“Bah, humbug!” No, that’s too strong ‘Cause it is my favorite holiday But all this year’s been a busy blur Don’t think I have the energy – The Waitresses, Christmas Wrapping For brands large and small, customer service conducted online and via social media is crucial, and this time of year, it’s an even bigger […]

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Brand Approach to Social Media: Where’s the Party?

December 19, 2012
Posted by: Matthew Hammer, VP- Marketing

written by former LiveWorld employee, Ryan Morris As brands have rushed toward social media and now attempt to evaluate what it’s doing for their businesses, we’re all very interested in how it’s going. What are we getting out of it? Who’s doing it best? What are they doing that makes it better? We’ve always thought […]

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Digital Pharma East 2012: Jay Bryant on the Art of “Throwing Parties” for Healthcare Social Media

November 27, 2012
Posted by: Matthew Hammer, VP- Marketing

@Spitz interviews Jay Bryant, Vice President of Sales at LiveWorld at the Digital Pharma East Conference in Philadelphia, October 15-18, 2012.

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The High Value Of Facebook, Engagement Brand Building

November 13, 2012
Posted by: Peter Friedman, Founder, Chairman & CEO

This blog post is an extract from the Huffington Post’s article “A Different View: Why Facebook Is Worth More & Wall Street Is Wrong“ written by Peter Friedman Facebook is bringing new and greater value for consumers and marketers through innovative models of engagement brand building.  Critics, ranging from the advertising to tech to Wall […]

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