Liveworld
Strategy, advice, and inspiration for digital marketing and social media experts
17 Tips for Achieving Social CRM Success
CIO — In today’s hyper social world, customers are likely to voice a complaint or offer a compliment about your product, service or business on Twitter or Facebook. And woe to the organization that does not acknowledge or respond to that Facebook or Twitter post promptly. Read more here.
Read moreShelly Palmer Digital Leadership Podcast Episode #37 – Peter Friedman, Chairman and CEO of LiveWorld
LiveWorld is a trusted social media moderation partner to the world’s largest brands, and it provides brands a competitive advantage through management of user content, amplifying brand presence and increasing customer loyalty. Shelly talks to LiveWorld’s Chairman and CEO, Peter Friedman, to find out some more about the company. What differentiates LiveWorld from other similar […]
Read more5 tips for managing customer relationships through social
When it comes to social media, most companies are not actually very social at all. Instead they are stuck in the traditional broadcast, digital and public relations marketing models of talking at customers. They just are using social channels to do it. Here is a short list of best practices to join and develop online […]
Read moreUsing Social Media to Grow Your Event
While event marketing focuses on the face-to-face experience of attending, sponsoring, and speaking at trade shows or industry meet-ups, social media facilitates similar shared experiences, creating brand advocates on a much larger scale. Adding social media to your event marketing strategy allows audiences to contribute to event content, promote the event to their followers and […]
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