Strategy, advice, and inspiration for digital marketing and social media experts

Legal & Marketing Panel Wrap-up

June 25, 2013

Posted by: Matthew Hammer, VP- Marketing

Earlier this week, LiveWorld held its first social media lunch and learn event in Bridgewater, New Jersey. Modeled from the success of a similar event at Social Media Week 2013, the event brought together an intimate group of like-minded marketing professionals for a case study presentation and panel discussion over lunch. Zoetis kicked off the […]

Content moderation: Don’t wait until the last second

June 22, 2013

Posted by: Matthew Hammer, VP- Marketing

The big online promotion, event or contest that your company has been planning is about to go live. Everything is in place. The graphics on the landing page are brilliant. The company branding is subtle and perfectly placed. The advertising has been creative and thorough. Everybody involved knows what to do and when to do […]

How to Create the Best Social Media Engagement Possible

May 30, 2013

Posted by: Matthew Hammer, VP- Marketing

17 Tips for Achieving Social CRM Success

May 29, 2013

Posted by: Matthew Hammer, VP- Marketing

CIO — In today’s hyper social world, customers are likely to voice a complaint or offer a compliment about your product, service or business on Twitter or Facebook. And woe to the organization that does not acknowledge or respond to that Facebook or Twitter post promptly. Read more here.