Liveworld
Strategy, advice, and inspiration for digital marketing and social media experts
Why Did You Start Your Business?
Because we believe in the power of dialogue and relationships March 6, 1996: Jenna Woodul, my soon to be co-founder, and I were having breakfast at the Peppermill in Cupertino, CA across the street from the Apple building in which we worked. We were discussing whether or not to start a new Internet company. […]
Read moreWhat is Real Social Media Engagement?
At some point, every social media director has to sit down and show their boss that their social strategy is “working.” When that moment comes, they typically turn to an engagement metric—say, the ratio of average total of likes, comments and shares on posts to the total number of fans. This isn’t a bad metric. […]
Read moreHow to Scale Social and Maintain Customer Engagement in Regulated Industries
Social media marketing for companies in regulated industries poses special challenges—challenges such companies can, and should, face if they wish to remain competitive. The ability to engage deeply with customers in social will increasingly define the world’s best-of-class products and companies. Drawing on our experience at LiveWorld, working with major brands in the pharmaceutical and […]
Read moreYour Brand Could Use a Sense of Humor. Seriously.
Did you know humor can help you engage with your customers on social media, clarify your brand’s voice, and extend your social reach? It’s true. Here at LiveWorld, we encourage our clients and their brands to tap into their sense of humor every once in a while—it draws an audience in, extends a welcoming hand, […]
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