Liveworld
Strategy, advice, and inspiration for digital marketing and social media experts
Who’s Doing Social Media Marketing Right?
As I gear up for the NG CMO Summit in September, I sat down to interview marketing expert Jeffrey Hayzlett. Jeff was one of the first CMOs, most famously at Kodak, to “get” social and successfully leverage its power to redefine brands and build customer relationships. Today he’s better known as a global business celebrity, […]
Read moreWhat Social Media Marketers Can Learn from Taxi Cabs in Havana, Cuba
Taking a cab in Havana, Cuba, is nothing like taking one in the United States. The taxis there are communal, but it’s not like being in U.S.-based public transportation either. In New York, for example, people on the subway read, listen to music or thumb their iPads. There’s not much eye contact and striking up […]
Read morePeter Friedman – The Price of Business Interview
LiveWorld is a social content marketing company providing moderation, insight and engagement. A trusted partner to the world’s largest brands, LiveWorld provides a competitive advantage through management of user content, amplifying brand presence and increasing customer loyalty. Kevin Price talks to LiveWorld’s Chairman and CEO, Peter Friedman, to find out more about the company. What […]
Read moreWhy Did You Start Your Business?
Because we believe in the power of dialogue and relationships March 6, 1996: Jenna Woodul, my soon to be co-founder, and I were having breakfast at the Peppermill in Cupertino, CA across the street from the Apple building in which we worked. We were discussing whether or not to start a new Internet company. […]
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