Liveworld
Strategy, advice, and inspiration for digital marketing and social media experts
The Emmy Awards: An Approach to Social Media
Blog post based on Ryan Morris’ article “Brand Approach to Social Media: Where’s the Party?” from December 19, 2012. We’ve always thought of social media as a gathering of people — a party that the brand throws for its customers – similar to the Emmy Awards gathering the finest in the television industry, a celebration […]
Read moreWould You Make Any of These Mistakes in a Social Media Crisis?
Social media PR crises hit companies like tornados—out of nowhere and with deadly force. Really, that’s no surprise. Social media is a medium many companies still aren’t comfortable communicating in. Couple that with the fact that many companies hand their social media keys to part-time, sometimes inexperienced staff, or outside agencies that don’t have depth […]
Read moreSix Lessons from 29 Years of Experience in Social
I’ve been building relationships for companies through online community and social media for 29 years, starting from my earliest work at Apple with a product called Desktop Express and the Apple industry online community, AppleLink, and continuing to my present role as chairman and CEO of LiveWorld, which provides social content marketing solutions to major […]
Read moreTop CMO Challenges in Social Media—What’s Your Take?
Most of the Fortune 500 CMOs understand the benefits of social media—more brand awareness for the marketing buck, customer service improvements, heightened customer loyalty, and growth in sales, to name a few. As marketing expert Jeff Hayzlett said to me when I interviewed him recently, “CMOs know social media is the right thing to do. […]
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