Liveworld
Strategy, advice, and inspiration for digital marketing and social media experts
"Whose Community Is This, Anyway?" Notes from The Social Shake-Up #SSUCommunity
A panel of online community-building superstars convened at The Social Shake-Up to share their experiences and give tips on harnessing the power of community. Panel: Vanessa DiMauro, CEO of Leader Networks (Moderator) Lou Dubois, Social Media/NETDESK Editor, NBC News Dawn Lacallade, Director of Community Programming, LiveWorld Jennifer Mitchell, Lead, Community & Social Center of Excellence, Analog Devices, Inc. Panel Description: […]
Read moreTo abuse or not to abuse your power on Facebook? Social PR pros weigh in – Inside Facebook
Recently, the CEO of a social media firm ranted publicly about a brand we all know, calling their reps liars on his blog and in social channels. Neither the name of the CEO nor the name of the brand is important here. What matters is if or when he should do this, using his prominence […]
Read moreBig Brands, Social Media and Trust: How to Avoid an Online Crisis
According to the 2012 Edelman Trust Barometer, only 50 percent of American customers trust business to “do what is right.” On top of that, a better deal is always a click away, and when a product or service isn’t 100 percent in alignment with expectations, buyers are quick to amplify their grievances online to all […]
Read moreLiveWorld believes in the transformative power of online dialogue and relationships.
Everything we do starts here. Traditional advertising, digital, and PR marketing push broadcast messages at customers. We reject that. We concentrate on creating a brand experience for your customers in the context of social media, through dialogue and relationships. We reject one-size-fits-all and instead design technology that leverages human sensitivity and delivers true engagement, scalable […]
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