Liveworld
Strategy, advice, and inspiration for digital marketing and social media experts
Why does my brand need moderation for Twitter?
Twitter is a strange beast. (Sorry, Twitter, that’s not an insult, I promise.) A global social phenomenon that has grown exponentially, (218m active users sending 9,100 tweets per second), nearly every brand has a Twitter presence, whether it’s there to broadcast information and updates, drive sales, serve as an alternate customer service channel, or engage […]
Read moreHow Marketers Can Make Friends With Legal
Marketers who are innovating in social media and working for big companies are likely to have experienced one or more bruising run-ins with their legal teams. Indeed, as I work with clients, I often find an adversarial relationship between social-media marketers and legal departments. It’s bad for everyone. Legal doesn’t understand the benefits of campaigns, […]
Read moreWalmart's Social Is Getting 10X ROI and Tens of Thousands of Daily Interactions
During his morning keynote today at the ANA Masters of Marketing conference, Walmart marketing chief Stephen Quinn said, “Our interactions on Facebook are important.” And if you look at some of his numbers, the comment was probably a major understatement. The Bentonville, Ark.-based retail giant sees a half-million monthly pieces of user-generated content—the lion’s share […]
Read morePeter Friedman – MoneyForLunch Interview
MoneyForLunch. Bert Martinez interviews Leaders, Authors, Innovators, and Celebrities. Listen to Peter Friedman’s interview and other guests here. Peter Friedman Chairman and CEO of LiveWorld, a social content marketing company managing social media for Fortune 500 companies through engagement, moderation and insight. He’s provided multiple global brands with strategic social media guidance and delivered hundreds […]
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