Liveworld
Strategy, advice, and inspiration for digital marketing and social media experts
10X ROI on Social Media
It’s a myth that you can’t measure return on investment that’s produced by social media programs. You can. To quote Stephen Quinn, the chief marketing officer of Wal-Mart, “I’m always baffled when I hear people say, ‘It’s really hard to prove the ROI.’ We have ROI that’s really strong. And it’s transforming our organization.” So […]
Read moreDon't Be Tricked: LiveWorld's Top Social Media Treats
We’re often asked how we help the world’s biggest brands maximize the results of social. Their daunting task can involve managing hundreds of social pages with hundreds of thousands of comments in dozens of languages. (Actually, LiveWorld supports up to 70 country-language combinations, to be exact.) Here is a quick list of the kinds of […]
Read moreTwo Tests: Social Media Dream or Dud?
Would you ever host a party and spend the entire time talking only about yourself—or, going a step further, selling yourself—to guests? Would you ever want to attend a party like that? Of course not. A brand’s presence in social media is very much akin to a party, one they want customers to like, speak […]
Read more15 Big Social Media Mistakes Companies Make and How to Avoid Them
Social media can be a powerful marketing tool. But used the wrong way, social media sites can have a negative impact on your business — costing you goodwill and prospective customers. So how can you create a positive impression of your business and/or your products on popular social media sites, such as Facebook, Twitter, LinkedIn, […]
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