Liveworld
Strategy, advice, and inspiration for digital marketing and social media experts
Five Tricks from Improv: Make Social Media Stories More Engaging Than SNL
Storytelling has been marketing’s go-to buzzword for a couple years running. A well-told story that draws on the interests of its audience has the power to connect customers emotionally to a brand and make it unforgettable. But when it comes to social media, few marketers get storytelling right. Traditional advertising follows a broadcasting model, and […]
Read moreAttention Brand Marketers in Social: Relationships Matter
When using social media, customers experience brands through dialogue and relationships. A savvy marketer’s first step in extending his or her brand into a social space is to think about what it would be like to experience that brand as a relationship—what are its dynamics? Why would your customer want to “make friends” with you […]
Read moreCustomers, Not Marketers, Invent the Best Social Strategy
Social media implementation requires clear strategy paired with customer-driven execution. What that means is that the best companies approach the process with an exploratory, flexible, and collaborative attitude. When we were working with eBay, we built and managed discussion forums for seller support. This was initially intended to be a place where people who sold […]
Read moreHow to Inspire Collaboration That Creates Real ROI
Seventy people volunteered to work for free for 6 months to help me launch my company. Here’s why, and how we keep that enthusiasm alive in our culture 17 years later.
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