Strategy, advice, and inspiration for digital marketing and social media experts

New Year’s ReSOLUTIONS: Balancing Better

December 20, 2013
Posted by: Peter Friedman, Founder, Chairman & CEO

Our company, LiveWorld, through the great efforts of our team, has seen good progress in the last few years. Along with that, we’ve had team members repeatedly come close to burning out—including me. I’d like to see us continue to grow and do well, but in a more balanced fashion. Some of this is better […]

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6 Social Media Trends of 2013 and What They Mean for the Future

Posted by: Peter Friedman, Founder, Chairman & CEO

Our team at LiveWorld recently brainstormed what we see as the top social media trends looking back at 2013 — not just to play quarterbacks, but as an exercise to help us look forward at what’s coming next year. This is our combined take, based on our experiences working with over 175 brands from the […]

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Generate 10x ROI Through Your Social Media Program

December 16, 2013
Posted by: Peter Friedman, Founder, Chairman & CEO

You can’t measure ROI that’s produced by social media programs. That’s a giant myth. You can. To quote Stephen Quinn, CMO, Walmart, “I’m always baffled when I hear people say, ‘It’s really hard to prove the ROI.’ We have ROI that’s really strong. And, it’s transforming our organization.” So how does a company achieve astonishing […]

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10 Social Media Tips that Create Big Wins for Clients

December 13, 2013
Posted by: Peter Friedman, Founder, Chairman & CEO

People often ask me how my company, LiveWorld, helps the world’s biggest brands maximize the results of social. Their daunting task can involve managing hundreds of social pages with hundreds of thousands of comments in dozens of languages. But the truth is, what we do at that gigantic scale is governed by the same principles […]

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